The publication brings about the linguistic material related to the present day, to current literary studies, social media, and informal conversations of the natives. It aims to comprehensively present Zaolzie's linguistic situation in a way that is also friendly to readers outside the academic environment. It shows the traditional Zaolzie dialect in the literary works of local writers and poets, who use its ludic values, and in the fiction of Czech-language regional writers. The subsequent chapters draw attention to dialectal communication in social networks: websites, podcasts, vlogs, chats, etc. According to the authors, the presence of the dialect in the Zaolzie society results from the need to promote the region and its specificity.

Publikacja została sfinansowana ze środków przyznanych w konkursie „Swoboda badań – IV edycja” w ramach programu Uniwersytetu Śląskiego w Katowicach „Inicjatywa Doskonałości Badawczej” (ZFIN 13621022)