This book explores the issue of models of femininity and masculinity shaped by popular culture in the context of their attractiveness to young adults. In this case, the notion of sexualisation referred to is understood as intense popularisation of discourse on sex and sexuality in the media as well as erotic presentation of female and male bodies in public space. The study presents data collected in the course of individual interviews with young adults. The presented conclusions are an attempt to diagnose the preferences of femininity and masculinity as well as differences in terms of emotional, cognitive and behavioral consequences resulting from the identification of the respondents with specific patterns.