Language in Marketing Communication – Essence, Methods, Tools, Channels

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Published
21 October 2025
Series
Other publications - scientific monographs
Categories
Copyright (c) 2025 University of Silesia Press
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Details about this monograph

ISBN-13 (15)
978-83-226-4537-6

Language in Marketing Communication – Essence, Methods, Tools, Channels

Authors

Angelika M. Pabian
University of Silesia in Katowice
https://orcid.org/0000-0002-8958-4262
DOI: https://doi.org/10.31261/PN.4277
Keywords:
marketing communication, marketing, sensens, advertising, packaging, influencer

Synopsis

The monograph is a comprehensive approach to the issue of market communication and is a response to the research gap identified by the author in this area. The dynamic changes in the market in the 20th and 21st centuries significantly influenced the methods, tools, and channels of transmitting messages. The book is addressed to a wide audience, both representatives of the economic sphere and marketing adepts, and is rich in examples of good promotion practices, illustrations, and additional materials available after scanning QR codes. The publication also includes expert opinions.

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Author Biography

Angelika M. Pabian, University of Silesia in Katowice

Doctor of economics in the discipline of management and quality science. Her scientific interests focus on marketing management problems, in particular marketing communication. Academic teacher, employee of the Institute of Sociology of the University of Silesia in Katowice, ambassador of the Human Resources Management field, supervisor of the "Progres" Scientific Section, enthusiast of working with students and family trips to the mountains, owner of her beloved schnauzers Bonito (†) and Ziyo. [7.10.2025]

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