Hans Mathias Kepplinger studied political science, journalism, and history in Mainz, Munich, and Berlin, obtained his doctorate in Mainz in 1970, and then worked as a research assistant to Elisabeth Noelle-Neumann. From his habilitation (1977) until his appointment to the new chair of empirical communication research at the University of Mainz (1982), he was a Heisenberg Fellow of the German Research Foundation. He has also been a visiting professor at many universities, including UC Berkeley, Harvard University, Université de Tunis, and Universität Zürich. He has published over 300 scientific articles and 30 books and is co-editor of the twelve-volume International Encyclopedia of Communication, where he is responsible for the area of media impact. Kepplinger’s research focuses primarily on the political significance of mass media, the influence of television, crisis communication, conflicts and scandals, as well as the interaction between media – their direct influence on decision-makers in politics, business and the justice system. [4.12.2025]

PhD in linguistics (University of Silesia, 2013), graduate of the Catholic University of Lublin (1993). His research interests include sociolinguistics, communication and media theory, public relations, advertising, discourse theory and Critical Discourse Analysis, and the intersection of knowledge/power/language. He works as an independent advisor and consultant in the field of public relations, media, and advertising. He teaches classes in public relations, advertising, and ethics. [4.12.2025]